Darkblock Website Redesign

NFTs can be downloaded and viewed for free by anyone, which diminishes their value to whoever owns it. Darkblock addresses this issue by functioning as a control panel for NFT creators and decentralizing the creator economy. Through this platform, creators can add value to their NFTs by incorporating unlockable content.
**as of writing this, the Darkblock website has been updated to its newest version!
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Visit Darkblock.io HERE!

Main responsibilities

Heavily involved in design process, from wireframing to final concept.

Made important UI design decisions based on copy provided by client.

Prototyped all interactions between and within sections.

After finishing desktop view, I resized the interface for mobile view.

Original website design

Client needs

✦ wants a grayscale color theme.
✦ does not want layout to be "color blocked".
✦ wants information laid out in a more visually engaging way.

Preliminary

I approached this redesign with the intention of adding modern visual refreshes to the website while still sticking to the existing design system. My first step in this process was to create a site information architecture and user flow.

INFORMATION ARCHITECTURE

USER FLOW

VISUAL RESEARCH

Initial website features, use cases, and visual design inspiration.

Iterations

Project went through 6 major iterations that were discussed with the client.

OTHER EXPLORATIONS

Section 1: Navbar & Hero

NAVBAR EXPLORATIONS

HERO EXPLORATIONS

Section 2: Partners

Section 3: What Is Darkblock?

Section 4: How It Works

Section 5: Features

Section 6: Use Cases

Section 7: Team

Mobile

✦ Transcribed entire website mockup from a desktop to a mobile view.

✦ Optimized certain sections to be more suited for touchscreen interfaces.

© 2023 Jessica Young